Our Story
Founded by 2 childhood friends, Beauty by Earth began with a mission to create skincare made from clean, safe ingredients. Products powered by naturally derived ingredients, backed by science, and designed to actually work.
From humble beginnings in a garage to a trusted name in clean beauty, our journey has always been guided by one principle: transparency.
Today, that mission lives on in every formula.
Effective, thoughtfully crafted beauty products that deliver real results without compromising your health, values, or budget.
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Formulations Made in the USA
Female-Founded
Leaping-Bunny Cruelty-Free
2+ Million Orders
Crafted in Small Batches
Happiness Guaranteed
Perfect for every skin type
WHY YOU'LL LOVE
- Natural-looking tan
- Fades evenly
- No transfer
- No nasty smell
- Skin-loving ingredients
- Exfoliate,clean & dry skin
- Apply in circular motions with mitts
- Develops in just 6-8 hours
- Stay out of waterfor 8 hours
- Moisturize for a lasting tan
From everyday glow-getters to editorial shoutouts, it's the secret to radiance that sticks around.
Keep the glow flowing - join the routine that's got everyone talking
Radiant from head to toe.
Develops a radiant, even tan in just 4-6 hours,streak-free!
100%
Hydrating & moisturizing
100%
Long-lasting, gradual tan
100%
No orange tones
100%
Won't stain clothes or sheets
100%
Fresh, pleasant application every time
Switch to a Better Tan
You'll be shocked how many people will think your tan is the real thing.
FAQ
Your Questions Answered
Are these self tanners organic?
Are these self tanners organic?
While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any toxic or harmful additives.
Which natural self tanner ingredients are used in these products?
Which natural self tanner ingredients are used in these products?
The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).
The full list of ingredients in both products can be found below:
Self Tanner Ingredients
Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.
Face Self Tanner Ingredients
Water, *Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Vegetable), Dihydroxyacetone (DHA), Dicaprylyl Carbonate, Cetearyl Olivate (and) Sorbitan Olivate, Isostearyl Isostearate, *Butyrospermum Parkii (Shea Butter), *Camellia Oleifera (Japenese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, *Simmondsia Chinensis (Jojoba) Seed Oil, *Argania Spinosa (Argan) Kernel Oil, Magnesium Stearate, Radish Root Ferment Filtrate, Citric Acid, Vanilla Tahitensis (Vanilla) Fruit Extract *Certified Organic Ingredients
How long does the color from the self tanning lotion last?
How long does the color from the self tanning lotion last?
We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days. We recommend doing a thorough exfoliation session with a dry brush or exfoliating glove before application for the longest possible tan.
For the face self tanner, the duration is a bit shorter. This is due largely to the faster turnover rate of the skin cells in your face. We tend to wash, touch, and generally mess with our faces more often than our bodies. Accordingly, the face self tanner tends to last about 3 to 4 days. Everyone's skin is different, though, so test it out for yourself to find the perfect tanning rythym.
What is included in this bundle?
What is included in this bundle?
Our self tanner basics bundle includes our self tanner and face self tanner lotions. It's the perfect place to start if you're looking to try self tanning from home! While we recommend using a tanning application mitt, our tanner can be applied with just your bare hands. Be sure to wash your hands thoroughly, though, when you're done applying. For best results, get yourself some application mitts!
How do I apply these self tanners?
How do I apply these self tanners?
We get this question a lot! Here's a helpful guide to applying self Tanner:
Step One: Do Everything Else
There are a lot of things that can mess with your self tanner if you don’t do them first. Painting your nails, coloring your hair, and shaving your legs can all remove the tanner before it has time to do its work, so make sure you get these tasks done beforehand.
…but not too close beforehand. Before I knew how to apply self tanner I didn’t realize that it’s not a great idea to shave right before you use it. I ended up with all of my pores showing up as little orange dots. Not very classy. I definitely recommend waiting several hours after you shave before applying any self tanner.
Step Two: Exfoliate
Self tanner has a way of sinking in to dry skin and creating weird little dark patches. You can make sure you skip this problem by exfoliating your skin before applying self tanner. Use a natural exfoliating scrub to slough off any flakes, paying special attention to your knees, elbows, ankles, and other rough areas. Use a gentle exfoliator to make sure your face is clear as well.
Step Three: Start From the Bottom
If you start by applying self tanner to your shoulders and torso, you may end up with some weird streaks when you bend over to do your legs. Make sure you get a nice, even tan by starting from the bottom and working up.
When you get to your face, use the application finger mitt for more consistent results. Put about a dime-sized amount of tanner on your finger mitt and massage gently into your skin. don't neglect your neck and around your hairline and ears!
Step Four: Use Circles
Squeeze a small amount of self tanner (about a teaspoon or so) into a clean hand. If you prefer, you can wear latex gloves. Work the lotion into your skin using a circular motion. I usually apply tanner to my legs, arms, torso, and face, being careful to avoid sensitive areas like my eyes.
Step Five: Tread Carefully
Be especially cautious when applying self tanner to areas where skin tends to be loose and dry. This includes elbows, knees, and the areas around your nose and top lip. The skin in these areas tends to pick up more color than the surrounding skin, making it easy to end up with dark spots.
It is always a good idea to moisturize these types of areas prior to applying self tanner so you get a more even look. It will also help ensure these areas don’t come out darker than everywhere else.
Step Six: Wash Up
If you decided not to use gloves to apply your self tanner, wash your hands immediately afterwards. This will keep you from ending up with off-color palms. If you end up with streaks or splotches, don’t fear – rub the area with half a lemon then buff it away with a damp towel. It’ll be like it never happened.
Step Seven: Repeat as Needed
You should reach your desired color within six hours. If you don’t, just reapply the following day. I usually end up reapplying every 4-7 days to keep my color consistent, but that number may vary based on what works best for you.
Step Eight: Don’t Forget Sunscreen
Self tanner does not protect against UV radiation. If you plan to spend any time in the sun after using a self tanner, be sure to apply sunscreen.
What's the difference between the body and the face self tanners?
What's the difference between the body and the face self tanners?
Our body self tanner contains coconut oil and is a bit heavier than our face formula. If you're prone to breakouts, we recommend using the face self tanner on that beautiful visage rather than the body. It's non-comegenic and won't cause you any breakouts! If you've got easy-going skin, though, the body self tanner will work perfectly fine on your face.
Is this self tanner made with SPF or do I need to use sunscreen also?
Is this self tanner made with SPF or do I need to use sunscreen also?
Our self tanner can provide great color, but it won’t protect you from the sun as it does not contain SPF ingredients. Make sure to keep up with your sunscreen routine no matter how often you use our tanner.
Can using a natural self tanner help prevent the signs of aging?
Can using a natural self tanner help prevent the signs of aging?
Absolutely. Self tanning is a much safer alternative to spending time in the sun or in tanning beds. Exposure to UVA and UVB radiation can cause premature aging, including age spots, fine lines, wrinkles, freckles, and more. With enough time it can leave your skin looking tough and leathery. And don’t even get us started on the cancer risk… No way around it – self tanning with a natural tanner is the best way to go.
Is this a good self tanner for sensitive skin?
Is this a good self tanner for sensitive skin?
Our self tanner uses all-natural ingredients that are gentle on sensitive skin. However, with any new product, it’s always a good idea to do a test patch before using it on larger areas. Take a look through our self tanner reviews to find out how other customers with sensitive skin reacted – the response has been overwhelmingly positive.
How often can I use your self tanner?
How often can I use your self tanner?
As often as needed! Keep an eye on your tan, and when it starts to fade go ahead and reapply. Most customers find that their tan lasts about 7 days before fading, but if you notice a difference sooner, there’s no reason not to reapply.
How do I extend the life of my self tan?
How do I extend the life of my self tan?
Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.